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Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies - Víctor Hernández-Santaolalla - Bog

af Víctor Hernández-Santaolalla, Monica Barrientos-Bueno
Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies af Víctor Hernández-Santaolalla
Bag om Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies

Presents research that explores transmedia storytelling and digital marketing strategies in relation to audience engagement. The book highlighting a wide range of topics, including promotion strategies, business models, and prosumers and influencers.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781799831198
  • Indbinding:
  • Hardback
  • Sideantal:
  • 457
  • Udgivet:
  • 24. april 2020
  • Størrelse:
  • 280x216x27 mm.
  • 8-11 hverdage.
  • 29. november 2024

Normalpris

  • BLACK NOVEMBER

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

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Presents research that explores transmedia storytelling and digital marketing strategies in relation to audience engagement. The book highlighting a wide range of topics, including promotion strategies, business models, and prosumers and influencers.

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