Have Them at Hello - Susan Anderson - Bog

Discover How to Get All the Calls, Clicks, and Leads Your Call Center Can HandleReady to scale your offer, but worried about how you'll make the numbers work in today's highly regulated telemarketing world? In theory, it's easy to get prospects on the phone so your sales team can close the deal. In practice, it's anything but easy. Building and testing a sales funnel is a gamble that might pay off - or might as easily leave you with nothing to show for your investment. Throw in compliance, lead quality, and cost per acquisition challenges, and it's no wonder the idea of working with a performance marketing partner is an appealing alternative.Do NOT Buy Leads for Your Business... YetGetting a high ROI when you buy leads isn't as simple as placing an order and waiting for the phone to ring. You've got some homework to do first to make sure not a single dollar goes to waste. In the book "Have Them at Hello: How the Best Call Centers Crush Sales Projections," you'll discover: -Exactly how to prepare your call center before the phone rings-How to keep your company safe in a world where non-compliant calls are met with astronomically high fines-What it takes to make sure your sales team only talks with consumers who'll be ideal customers-Which numbers REALLY matter as you track your metrics-How to choose a call and lead generation partner who's got a vested interest in making sure you win every single timeTom Carolan and Susan Anderson of Digital Market Media have assembled some of the pay per call industry's brightest minds to create this, the ultimate guide to using performance marketing to grow your business. This little book could be the big breakthrough you've been looking for in your quest to meet and even beat every sales goal you set.