Hospitality Marketing and Consumer Behavior

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Hardback
2-3 uger
1.562,95 kr.

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Creating memories and joyous experiences for consumers is a key dimension affecting the profitability and growth of a hospitality firm. Drawing on global experiences, this new book looks at the diverse factors that create these positive experiences and provides insight into marketing and consumer behavior in the context of hospitality and tourism.

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Sprog:
Engelsk

ISBN:
9781771883788

Forlag:
Apple Academic Press Inc.

Indbinding:
Hardback

Sideantal:
360

Udgivet:
19. juni 2017

Størrelse:
235x158x24 mm.

Vægt:
924 g.

Leveringstid: 2-3 uger.
Forventet levering: 10. december 2024

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Beskrivelse af Hospitality Marketing and Consumer Behavior

Creating memories and joyous experiences for consumers is a key dimension affecting the profitability and growth of a hospitality firm. Drawing on global experiences, this new book looks at the diverse factors that create these positive experiences and provides insight into marketing and consumer behavior in the context of hospitality and tourism.

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Business og læring > Marketing

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