Name: How Brands Grow
Price: 456.95 DKK
Availability: InStock
Author: Byron (Professor Sharp
ISBN: 9780195573565

How Brands Grow af Byron (Professor Sharp

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Hardback
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456,95 kr.

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This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.

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Sprog:
Engelsk

ISBN:
9780195573565

Forlag:
Oxford University Press Australia

Indbinding:
Hardback

Sideantal:
246

Udgivet:
1. marts 2010

Størrelse:
160x237x23 mm.

Vægt:
602 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 28. november 2024

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This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.

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