How To Make Our Listeners Like Us - Dale Carnegie - Bog

Twelve ways to make listeners like their speakers.
Rule 1: If we feel that we are honored by being asked to address an audience, let's say so!
Rule 2: Let's give our listeners sincere appreciation.
Rule 3: Whenever possible, let's mention the names
of SOME of our listeners.
Rule 4: Let's play ourselves down-not up!
Rule 5: Let's say "we" instead of "you."
Rule 6: Let's not talk with "a scowling face and an
upbraiding voice."