How To Manage and Build A Automobile Dealership BDC Department - Doug Hensley - Bog

I recently retired as a BDC Director after 20 plus years in the automotive business. I decided to write this book to help automobile dealerships build a strong and profitable Business Development Department. In today's digital-first auto retail environment, the dealership's business development center is more vital than ever for driving sales through expert lead management, outbound prospecting, and appointment setting. Yet many BDCs struggle with antiquated processes, skills gaps, and poor integration with sales teams. This comprehensive guide provides dealerships an operational playbook to optimize their BDC for maximum productivity.
Walking through proven strategies across lead generation, pipeline management, call center technologies, staffing models, skills training, and cross-departmental collaboration, this book will transform how you capture prospects online and offline, nurture them through the sales funnel, and convert interest into showroom visits. You'll learn cutting-edge tactics leveraging automation, analytics, and artificial intelligence while never losing sight of the human relationships integral to auto sales.
Whether you aim to launch a new BDC or take an existing operation to the next level, this guide details every aspect of the modern dealer BDC. Follow its in-depth blueprint to drive more high-quality appointments and empower your sales teams through a state-of-the-art business development center. Your dealership's growth potential awaits!