How to write a tagline - James Newell - Bog

Human attention span: 8 seconds.Goldfish: 9 seconds.8 seconds. That's all the time you have to capture someone's attention.Why does this matter in business?In 8 seconds, you need to grab attention, explain what you do and generate enough interest that the potential client may wish to know more.Oh, and you need to be memorable too.If you don't have a tagline. You need one. Taglines are made for those 8 seconds. Taglines exist to grab attention. Taglines exist to make your business better understood. Taglines exist to make you more memorable.This book will help you create a tagline.This book gives you 70+ templates and ideas to make writing your tagline a reality.8 seconds. That's all the time you have.Time to make it count.www.howtowriteatagline.com