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How Voters Decide - Richard R. (Rutgers University Lau - Bog

- Information Processing in Election Campaigns

Bag om How Voters Decide

This 2006 book proposes a new framework for studying voter decision making. An innovative experimental methodology is presented for getting 'inside the heads' of citizens as they confront the overwhelming rush of information during modern presidential election campaigns. Four broad types of decision strategies are described.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780521848596
  • Indbinding:
  • Hardback
  • Sideantal:
  • 366
  • Udgivet:
  • 26. juni 2006
  • Størrelse:
  • 159x234x27 mm.
  • Vægt:
  • 614 g.
  • 8-11 hverdage.
  • 28. november 2024
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Beskrivelse af How Voters Decide

This 2006 book proposes a new framework for studying voter decision making. An innovative experimental methodology is presented for getting 'inside the heads' of citizens as they confront the overwhelming rush of information during modern presidential election campaigns. Four broad types of decision strategies are described.

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