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I'm With the Brand - Rob Walker - Bog

- The Secret Dialogue Between What We Buy and Who We Are.

Bag om I'm With the Brand

Consumers today like to think they are immune to brands, but their behavior tells a different story. Businesses know that and are exploiting the new technologies to get us to buy into their brands.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781845298876
  • Indbinding:
  • Paperback
  • Sideantal:
  • 320
  • Udgivet:
  • 11. september 2008
  • Størrelse:
  • 127x198x20 mm.
  • Vægt:
  • 266 g.
  • BLACK FRIDAY
    : :
Leveringstid: 2-4 uger
Forventet levering: 21. december 2024
Forlænget returret til d. 31. januar 2025

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Consumers today like to think they are immune to brands, but their behavior tells a different story. Businesses know that and are exploiting the new technologies to get us to buy into their brands.

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