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Image Makers - Robert Jackall - Bog

- Advertising, Public Relations and the Ethos of Advocacy

af Robert Jackall
Image Makers af Robert Jackall
Bag om Image Makers

This analysis of advocacy - from commercials to public service ads to government propaganda - and its roots in advertising and public relations, uses the story of two organizations, the Committee on Public Information and the Advertising Council to clarify the quandaries it generates.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780226389172
  • Indbinding:
  • Paperback
  • Sideantal:
  • 341
  • Udgivet:
  • 15. September 2003
  • Udgave:
  • Størrelse:
  • 223x144x21 mm.
  • Vægt:
  • 458 g.
  • Ukendt - mangler pt..

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Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

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Beskrivelse af Image Makers

This analysis of advocacy - from commercials to public service ads to government propaganda - and its roots in advertising and public relations, uses the story of two organizations, the Committee on Public Information and the Advertising Council to clarify the quandaries it generates.

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