Impacts of Online Advertising on Business Performance

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Hardback
8-11 hverdage
2.842,95 kr.

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Presents research that merges the theoretical background presented in the scientific research with the practical experience and real-life data originating from real advertising campaigns and website traffic. The book highlights topics including data analytics, digital advertising, and consumer behaviour.

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Sprog:
Engelsk

ISBN:
9781799816188

Forlag:
Business Science Reference

Indbinding:
Hardback

Sideantal:
300

Udgivet:
22. november 2019

Leveringstid: 8-11 hverdage.
Forventet levering: 30. november 2024

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Beskrivelse af Impacts of Online Advertising on Business Performance

Presents research that merges the theoretical background presented in the scientific research with the practical experience and real-life data originating from real advertising campaigns and website traffic. The book highlights topics including data analytics, digital advertising, and consumer behaviour.

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