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Impressive Advertising - M Abellan - Bog

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Impressive Advertising af M Abellan
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A successful advertising campaign needs to stand out amid hundreds of other images people encounter as they go through their day. To do that, campaigns need to capture our attention through surprise, intrigue, curiosity, and sometimes even via negative sensations such as disgust, rejection, or an appeal to the conscience. This book covers a number of campaigns in both printed and outdoor advertising.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9788416500413
  • Indbinding:
  • Hardback
  • Sideantal:
  • 144
  • Udgivet:
  • 28. februar 2017
  • Størrelse:
  • 237x188x18 mm.
  • Vægt:
  • 682 g.
  • Ukendt - mangler pt..

Normalpris

  • BLACK NOVEMBER

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

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Beskrivelse af Impressive Advertising

A successful advertising campaign needs to stand out amid hundreds of other images people encounter as they go through their day. To do that, campaigns need to capture our attention through surprise, intrigue, curiosity, and sometimes even via negative sensations such as disgust, rejection, or an appeal to the conscience. This book covers a number of campaigns in both printed and outdoor advertising.

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