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Individual Goal Hierarchies as Antecedents of Market Structures - Marcel Paulssen - Bog

Bag om Individual Goal Hierarchies as Antecedents of Market Structures

Based on the notion that consumers are self-regulating, volitional decision makers and capable of regulating their behavior according to their goals, Marcel Paulssen develops a self-regulatory model of consideration set formation.

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  • Sprog:
  • Tysk
  • ISBN:
  • 9783824472222
  • Indbinding:
  • Paperback
  • Sideantal:
  • 266
  • Udgivet:
  • 28. juli 2000
  • Udgave:
  • 2000
  • Størrelse:
  • 210x148x15 mm.
  • Vægt:
  • 374 g.
  • 8-11 hverdage.
  • 16. januar 2025
Forlænget returret til d. 31. januar 2025
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Based on the notion that consumers are self-regulating, volitional decision makers and capable of regulating their behavior according to their goals, Marcel Paulssen develops a self-regulatory model of consideration set formation.

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