Vi bøger
Levering: 1 - 2 hverdage

Information-Driven Marketing Decisions - A. Coskun Samli - Bog

- Development of Strategic Information Systems

Bag om Information-Driven Marketing Decisions

Samli explains, first, the various data generating procedures, with special emphasis on data analysis, and second, the procedures for creating information out of data - all in a clear, systematic presentation that marketing managers will understand and benefit from immediately.

Vis mere
  • Sprog:
  • Engelsk
  • ISBN:
  • 9780899309767
  • Indbinding:
  • Hardback
  • Sideantal:
  • 216
  • Udgivet:
  • 13. Februar 1996
  • Størrelse:
  • 156x235x15 mm.
  • Vægt:
  • 482 g.
  • 2-3 uger.
  • 17. Oktober 2024
På lager

Normalpris

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Information-Driven Marketing Decisions

Samli explains, first, the various data generating procedures, with special emphasis on data analysis, and second, the procedures for creating information out of data - all in a clear, systematic presentation that marketing managers will understand and benefit from immediately.

Brugerbedømmelser af Information-Driven Marketing Decisions



Gør som tusindvis af andre bogelskere

Tilmeld dig nyhedsbrevet og få gode tilbud og inspiration til din næste læsning.