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Innovation and Internationalisation - Stuart (Melbourne Institute of Technology Orr - Bog

- Successful SMEs' Ventures into China

Bag om Innovation and Internationalisation

This book provides a consolidated analysis of the research done on the internationalisation of innovative Australian SMEs in China, and examines the factors important for, as well as the process for internationalisation; the marketing strategies used, and finally, the human resource strategies used by these successful China-based SMEs.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781138638952
  • Indbinding:
  • Hardback
  • Sideantal:
  • 224
  • Udgivet:
  • 4. december 2017
  • Størrelse:
  • 241x164x21 mm.
  • Vægt:
  • 502 g.
  • 8-11 hverdage.
  • 28. november 2024
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  • BLACK NOVEMBER

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Beskrivelse af Innovation and Internationalisation

This book provides a consolidated analysis of the research done on the internationalisation of innovative Australian SMEs in China, and examines the factors important for, as well as the process for internationalisation; the marketing strategies used, and finally, the human resource strategies used by these successful China-based SMEs.

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