Innovation and Marketing in the Pharmaceutical Industry

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The pharmaceutical industry is one of today's most dynamic and complex industries, involving commercialization of cutting-edge scientific research, a huge web of stakeholders (from investors to doctors), multi-stage supply chains, fierce competition in the race to market, and a challenging regulatory environment.

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Sprog:
Engelsk

ISBN:
9781493952304

Forlag:
Springer-Verlag New York Inc.

Indbinding:
Paperback

Sideantal:
768

Udgivet:
23. august 2016

Udgave:
12014

Størrelse:
421x302x36 mm.

Vægt:
1246 g.

Leveringstid: 2-3 uger.
Forventet levering: 11. december 2024

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The pharmaceutical industry is one of today's most dynamic and complex industries, involving commercialization of cutting-edge scientific research, a huge web of stakeholders (from investors to doctors), multi-stage supply chains, fierce competition in the race to market, and a challenging regulatory environment.

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