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Innovation and Marketing in the Pharmaceutical Industry - Bog

- Emerging Practices, Research, and Policies

Bag om Innovation and Marketing in the Pharmaceutical Industry

The pharmaceutical industry is one of today's most dynamic and complex industries, involving commercialization of cutting-edge scientific research, a huge web of stakeholders (from investors to doctors), multi-stage supply chains, fierce competition in the race to market, and a challenging regulatory environment.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781493952304
  • Indbinding:
  • Paperback
  • Sideantal:
  • 768
  • Udgivet:
  • 23. August 2016
  • Udgave:
  • 12014
  • Størrelse:
  • 421x302x36 mm.
  • Vægt:
  • 1246 g.
  • 2-3 uger.
  • 9. Oktober 2024
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Beskrivelse af Innovation and Marketing in the Pharmaceutical Industry

The pharmaceutical industry is one of today's most dynamic and complex industries, involving commercialization of cutting-edge scientific research, a huge web of stakeholders (from investors to doctors), multi-stage supply chains, fierce competition in the race to market, and a challenging regulatory environment.

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