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Innovation Behavior of Older Consumers - Armin Tank - Bog

- An Empirical Analysis of Older and Younger Consumers' Determinants of Consumer Electronic Products Ownership

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Innovation Behavior of Older Consumers af Armin Tank
Bag om Innovation Behavior of Older Consumers

This book picks up two mega trends: The demographic change of many western industrial nations and the increased importance of innovations due to global competition. Thus, the empirical study analyzes older and younger consumers. It identifies age-specific differences in consumer behavior regarding innovative consumer electronic products.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9783631641491
  • Indbinding:
  • Hardback
  • Sideantal:
  • 337
  • Udgivet:
  • 31. december 2013
  • Udgave:
  • Størrelse:
  • 153x217x25 mm.
  • Vægt:
  • 586 g.
  • 2-4 uger.
  • 1. februar 2025
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This book picks up two mega trends: The demographic change of many western industrial nations and the increased importance of innovations due to global competition. Thus, the empirical study analyzes older and younger consumers. It identifies age-specific differences in consumer behavior regarding innovative consumer electronic products.

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