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Innovative Marketing Communications - Guy Masterman - Bog

Bag om Innovative Marketing Communications

Provides students and event managers with an insight into the strategic and innovative marketing of events of almost all scales and nature. This book presents them with an understanding of how to integrate the range of marketing tools and techniques to communicate and promote events.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780750663618
  • Indbinding:
  • Paperback
  • Sideantal:
  • 344
  • Udgivet:
  • 3. Oktober 2005
  • Størrelse:
  • 188x242x22 mm.
  • Vægt:
  • 658 g.
  • 8-11 hverdage.
  • 18. Oktober 2024

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Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Innovative Marketing Communications

Provides students and event managers with an insight into the strategic and innovative marketing of events of almost all scales and nature. This book presents them with an understanding of how to integrate the range of marketing tools and techniques to communicate and promote events.

Brugerbedømmelser af Innovative Marketing Communications



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