Name: Innovative Marketing Communications
Price: 746.95 DKK
Availability: InStock
Author: Guy Masterman
ISBN: 9780750663618

Innovative Marketing Communications af Guy Masterman

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Provides students and event managers with an insight into the strategic and innovative marketing of events of almost all scales and nature. This book presents them with an understanding of how to integrate the range of marketing tools and techniques to communicate and promote events.

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Sprog:
Engelsk

ISBN:
9780750663618

Forlag:
Taylor & Francis Ltd

Indbinding:
Paperback

Sideantal:
344

Udgivet:
3. oktober 2005

Størrelse:
188x242x22 mm.

Vægt:
658 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 27. november 2024

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Provides students and event managers with an insight into the strategic and innovative marketing of events of almost all scales and nature. This book presents them with an understanding of how to integrate the range of marketing tools and techniques to communicate and promote events.

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Business og læring > Marketing

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