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Inside City Tourism - John Heeley - Bog

- A European Perspective

Bag om Inside City Tourism

This book explores how cities use tourism to bolster their economies and image, appraising it in terms of history, measurement, structure, operations and leadership. It combines both theory and practice and uses new and original case materials to exemplify mainstream approaches to city marketing and identify recurrent problems and opportunities.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781845411701
  • Indbinding:
  • Paperback
  • Sideantal:
  • 192
  • Udgivet:
  • 21. februar 2011
  • Størrelse:
  • 159x233x11 mm.
  • Vægt:
  • 300 g.
  • Ukendt - mangler pt..

Normalpris

  • BLACK NOVEMBER

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Inside City Tourism

This book explores how cities use tourism to bolster their economies and image, appraising it in terms of history, measurement, structure, operations and leadership. It combines both theory and practice and uses new and original case materials to exemplify mainstream approaches to city marketing and identify recurrent problems and opportunities.

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