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Hardback
8-11 hverdage
1.293,95 kr.

Bag om Integrated Marketing Communication

Integrated Marketing Communication (IMC) is a holistic approach to the areas of advertising, public relations, branding, promotions, event and experiential marketing, and related fields of strategic communication. This book explores how IMC, as grounded in the communication discipline, creates spaces for community engagement and collaboration.

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Sprog:
Engelsk

ISBN:
9781498540025

Forlag:
Lexington Books

Indbinding:
Hardback

Sideantal:
198

Udgivet:
22. september 2016

Størrelse:
237x161x22 mm.

Vægt:
446 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 7. december 2024

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Beskrivelse af Integrated Marketing Communication

Integrated Marketing Communication (IMC) is a holistic approach to the areas of advertising, public relations, branding, promotions, event and experiential marketing, and related fields of strategic communication. This book explores how IMC, as grounded in the communication discipline, creates spaces for community engagement and collaboration.

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