Name: Integrated Marketing Communication
Price: 963.95 DKK
Availability: InStock
Author: Robyn Blakeman
ISBN: 9781538101056

Integrated Marketing Communication af Robyn Blakeman

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Paperback
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963,95 kr.

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Integrated Marketing Communication offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective IMC. One of the most hands-on texts on the market, this new and fully updated third edition covers key skills and details important developments in traditional advertising and marketing principles.

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Sprog:
Engelsk

ISBN:
9781538101056

Forlag:
Rowman & Littlefield

Indbinding:
Paperback

Sideantal:
368

Udgivet:
1. april 2018

Udgave:

Størrelse:
254x178x13 mm.

Vægt:
588 g.

Leveringstid: 2-3 uger.
Forventet levering: 11. december 2024

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Integrated Marketing Communication offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective IMC. One of the most hands-on texts on the market, this new and fully updated third edition covers key skills and details important developments in traditional advertising and marketing principles.

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Business og læring > Marketing

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