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Integrated Marketing Communication - Dino Villegas - Bog

af Dino Villegas
Integrated Marketing Communication af Dino Villegas
Bag om Integrated Marketing Communication

Grounded in research from academia, consulting and technology companies, and the author's professional experience as a consultant, this textbook presents a practical approach to IMC that guides students on how to make IMC-informed strategic decisions, design a brand experience, and map and choose the right mix of customer touchpoints.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781524958848
  • Indbinding:
  • Paperback
  • Sideantal:
  • 277
  • Udgivet:
  • 30. August 2019
  • Størrelse:
  • 215x274x10 mm.
  • Vægt:
  • 299 g.
  • Ukendt - mangler pt..

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Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

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Grounded in research from academia, consulting and technology companies, and the author's professional experience as a consultant, this textbook presents a practical approach to IMC that guides students on how to make IMC-informed strategic decisions, design a brand experience, and map and choose the right mix of customer touchpoints.

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