Name: Integrated Marketing Communication
Price: 1213.95 DKK
Availability: OutOfStock
Author: Dino Villegas
ISBN: 9781524958848

Integrated Marketing Communication af Dino Villegas

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Grounded in research from academia, consulting and technology companies, and the author's professional experience as a consultant, this textbook presents a practical approach to IMC that guides students on how to make IMC-informed strategic decisions, design a brand experience, and map and choose the right mix of customer touchpoints.

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Sprog:
Engelsk

ISBN:
9781524958848

Forlag:
Kendall/Hunt Publishing Co ,U.S.

Indbinding:
Paperback

Sideantal:
277

Udgivet:
30. august 2019

Størrelse:
215x274x10 mm.

Vægt:
299 g.

Leveringstid: Ukendt - mangler pt..

Forlænget returret til d. 31. januar 2025

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Grounded in research from academia, consulting and technology companies, and the author's professional experience as a consultant, this textbook presents a practical approach to IMC that guides students on how to make IMC-informed strategic decisions, design a brand experience, and map and choose the right mix of customer touchpoints.

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