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Integrative Approach to Innovation Management - Nicolas Zacharias - Bog

- Patterns of Companies' Innovation Orientation and Customer Responses to Product Program Innovativeness

Bag om Integrative Approach to Innovation Management

Nicole Zacharias identifies four different types of innovation orientation and shows that the most innovative companies are financially not the most successful. Furthermore, he investigates positive and negative customer responses to different dimensions of innovativeness as well as contingencies that might alter these linkages.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9783834933386
  • Indbinding:
  • Paperback
  • Sideantal:
  • 97
  • Udgivet:
  • 8. September 2011
  • Udgave:
  • 2011
  • Størrelse:
  • 210x148x6 mm.
  • Vægt:
  • 178 g.
  • 8-11 hverdage.
  • 15. Oktober 2024

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Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Integrative Approach to Innovation Management

Nicole Zacharias identifies four different types of innovation orientation and shows that the most innovative companies are financially not the most successful. Furthermore, he investigates positive and negative customer responses to different dimensions of innovativeness as well as contingencies that might alter these linkages.

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