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The AIB Fellows Group includes top researchers, educators, and administrators in the IB field. This book covers the growth of several functional areas (marketing, advertising, and finance). It reviews problems of methodological rigor in IB research. It also traces the history and evolution of IB studies.

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Sprog:
Engelsk

ISBN:
9780762314706

Forlag:
Emerald Publishing Limited

Indbinding:
Hardback

Sideantal:
432

Udgivet:
20. juni 2008

Størrelse:
156x234x23 mm.

Vægt:
779 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 28. november 2024

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Beskrivelse af International Business Scholarship

The AIB Fellows Group includes top researchers, educators, and administrators in the IB field. This book covers the growth of several functional areas (marketing, advertising, and finance). It reviews problems of methodological rigor in IB research. It also traces the history and evolution of IB studies.

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Business og læring > Ledelse & strategi

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