Name: International Consumer Behavior in the 21st Century
Price: 1110.95 DKK
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Author: A. Coskun Samli
ISBN: 9781461451242

International Consumer Behavior in the 21st Century af A. Coskun Samli

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This book shows marketers what it is to communicate with the target market: using social media, communicating directly with culture-driven consumers and mastering people-to-people communication with both privileged and non-privileged consumers.

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Sprog:
Engelsk

ISBN:
9781461451242

Forlag:
Springer-Verlag New York Inc.

Indbinding:
Hardback

Sideantal:
170

Udgivet:
27. november 2012

Udgave:
2013

Størrelse:
240x162x17 mm.

Vægt:
428 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 16. december 2024

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Forlænget returret til d. 31. januar 2025

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This book shows marketers what it is to communicate with the target market: using social media, communicating directly with culture-driven consumers and mastering people-to-people communication with both privileged and non-privileged consumers.

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