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International Handbook of Market Research Techniques - Robin Birn - Bog

af Robin Birn
International Handbook of Market Research Techniques af Robin Birn
Bag om International Handbook of Market Research Techniques

This handbook of market research techniques is designed for all levels of marketing professionals. Taking a highly practical approach, it covers everything from market research survey planning and quantitative research over the Internet to geodemographics, analysis, modelling and report writing.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780749438654
  • Indbinding:
  • Paperback
  • Sideantal:
  • 592
  • Udgivet:
  • 3. august 2002
  • Størrelse:
  • 157x233x30 mm.
  • Vægt:
  • 894 g.
  • Ukendt - mangler pt..

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Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

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Beskrivelse af International Handbook of Market Research Techniques

This handbook of market research techniques is designed for all levels of marketing professionals. Taking a highly practical approach, it covers everything from market research survey planning and quantitative research over the Internet to geodemographics, analysis, modelling and report writing.

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