Name: Investigating Audiences
Price: 1579.95 DKK
Availability: OutOfStock
Author: Andy Ruddock
ISBN: 9781412922692

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Providing information on audience research, this book focuses on qualitative methods and draws upon students' own media experience. It is divided into chapters that deal with audience research in terms of concepts and topics. It offers interpretive approaches to studying viewers, readers and listeners.

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Sprog:
Engelsk

ISBN:
9781412922692

Forlag:
SAGE Publications Inc

Indbinding:
Hardback

Sideantal:
200

Udgivet:
8. august 2007

Størrelse:
170x242x17 mm.

Vægt:
500 g.

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Providing information on audience research, this book focuses on qualitative methods and draws upon students' own media experience. It is divided into chapters that deal with audience research in terms of concepts and topics. It offers interpretive approaches to studying viewers, readers and listeners.

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