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Islamic Perspectives on Marketing and Consumer Behavior - Bog

- Planning, Implementation, and Control

indgår i Research Essentials Collection serien

Islamic Perspectives on Marketing and Consumer Behavior
Bag om Islamic Perspectives on Marketing and Consumer Behavior

In today's increasingly connected business world, there is new pressure for local brands to go global, and a need for already global corporations to cater to new audiences that were previously ignored. Islamic Perspectives on Marketing and Consumer Behavior brings together the best practices for entry and expansion of global brands into Islamic countries.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781466681392
  • Indbinding:
  • Hardback
  • Sideantal:
  • 389
  • Udgivet:
  • 28. februar 2015
  • 8-11 hverdage.
  • 13. december 2024
Forlænget returret til d. 31. januar 2025

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Beskrivelse af Islamic Perspectives on Marketing and Consumer Behavior

In today's increasingly connected business world, there is new pressure for local brands to go global, and a need for already global corporations to cater to new audiences that were previously ignored. Islamic Perspectives on Marketing and Consumer Behavior brings together the best practices for entry and expansion of global brands into Islamic countries.

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