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Japanese Consumer Behaviour - John McCreery - Bog

- From Worker Bees to Wary Shoppers

af John McCreery

indgår i ConsumAsian Series serien

Japanese Consumer Behaviour af John McCreery
Bag om Japanese Consumer Behaviour

Examines the role consumption plays in Japanese lives. The text examines the research of a Japanese think-tank which was established to study consumer behaviour. It explores the patterns of change that are uniquely Japanese and those that are shared by consumers in other advanced industrial nations

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780700713585
  • Indbinding:
  • Paperback
  • Sideantal:
  • 278
  • Udgivet:
  • 6. April 2000
  • Størrelse:
  • 156x234x15 mm.
  • Vægt:
  • 540 g.
  • 2-3 uger.
  • 24. Juli 2024

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Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

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Examines the role consumption plays in Japanese lives. The text examines the research of a Japanese think-tank which was established to study consumer behaviour. It explores the patterns of change that are uniquely Japanese and those that are shared by consumers in other advanced industrial nations

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