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Jimmy Carter and the Birth of the Marathon Media Campaign - Amber Roessner - Bog

Bag om Jimmy Carter and the Birth of the Marathon Media Campaign

Chronicles a change in the negotiation of political image-craft and the role it played in Jimmy Carter's meteoric rise to the presidency. Amber Roessner contends that Carter's underdog victory signaled a transition from an older form of party politics focused on issues and platforms to a newer brand of personality politics driven by image.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780807170793
  • Indbinding:
  • Hardback
  • Sideantal:
  • 352
  • Udgivet:
  • 30. maj 2020
  • Størrelse:
  • 152x229x0 mm.
  • Vægt:
  • 669 g.
  • 8-11 hverdage.
  • 7. december 2024

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  • BLACK NOVEMBER

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Beskrivelse af Jimmy Carter and the Birth of the Marathon Media Campaign

Chronicles a change in the negotiation of political image-craft and the role it played in Jimmy Carter's meteoric rise to the presidency. Amber Roessner contends that Carter's underdog victory signaled a transition from an older form of party politics focused on issues and platforms to a newer brand of personality politics driven by image.

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