Name: Journalism and PR
Price: 581.95 DKK
Availability: InStock
Author: Jim Macnamara
ISBN: 9781433124266

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This book reviews 100 years of research into the interrelationship between journalism and PR and, based on in-depth interviews with senior editors, journalists, and PR practitioners in several countries, presents new insights into the methods and extent of PR influence, its implications, and the need for transparency and change, making it a must-read for researchers and students in the field.

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Sprog:
Engelsk

ISBN:
9781433124266

Forlag:
Peter Lang Publishing Inc

Indbinding:
Paperback

Sideantal:
284

Udgivet:
31. juli 2014

Udgave:

Størrelse:
236x152x18 mm.

Vægt:
438 g.

Leveringstid: 2-3 uger.
Forventet levering: 9. december 2024

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This book reviews 100 years of research into the interrelationship between journalism and PR and, based on in-depth interviews with senior editors, journalists, and PR practitioners in several countries, presents new insights into the methods and extent of PR influence, its implications, and the need for transparency and change, making it a must-read for researchers and students in the field.

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