Language in Business, Language at Work - Erika Darics - Bog

This book introduces students to an approach to teaching business communication that centres on language, empowering them to go beyond ΓÇÿbest practiceΓÇÖ formulae or relying on intuition. Instead, it helps them understand how using language in particular ways can achieve particular effects, making it possible for them to use language in an informed and creative way in their current or future workplaces.

The book uses rich authentic examples from business discourse to illustrate how the details of language use can help or hinder achieving the goals of companies, management and employees. Addressing a wide range of areas in business communication and introducing selected concepts from discourse analysis, the authors illustrate the workings of language across corporate contexts. There are many textbooks in corporate communication that help students read the clock. This one enables them to understand the clockwork.