Lessons From The World's Strongest Brands - Morteza Kohansal - Bog

In the consumer-goods sector, agile ways of working aren't an all-or- nothing proposition. Success depends on knowing where and how to deploy them. D espite a strong economy and low unemployment, many large consumer-goods brands can't seem to gain an edge. Over the last decade, incumbent companies have been consistently outmaneuvered by innovative upstart brands. Consider that the top 50 consumer-goods manufacturers account for nearly 60 percent of industry sales, yet capture a mere 2 percent of its growth. CEOs at many companies are nervous about their prospects and concerned about their business model and innovation.