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Machine Learning in Marketing - Vinicius Andrade Brei - Bog

- Overview, Learning Strategies, Applications, and Future Developments

Bag om Machine Learning in Marketing

Discusses the central role that artificial intelligence and, more specifically, machine learning can play as a research method in the marketing field. The goal of this monograph is to provide marketing with an overview of machine learning and to analyse required learning, applications, and future developments.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781680837209
  • Indbinding:
  • Paperback
  • Sideantal:
  • 76
  • Udgivet:
  • 31. august 2020
  • Størrelse:
  • 156x234x4 mm.
  • Vægt:
  • 121 g.
  • 2-3 uger.
  • 7. december 2024

Normalpris

  • BLACK NOVEMBER

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Machine Learning in Marketing

Discusses the central role that artificial intelligence and, more specifically, machine learning can play as a research method in the marketing field. The goal of this monograph is to provide marketing with an overview of machine learning and to analyse required learning, applications, and future developments.

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