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Mad for Ads - Erica Fyvie - Bog

Bag om Mad for Ads

For children growing up in an advertising-saturated world, here''s an eye-opening explanation of what advertising is, how it works and why that matters. The book covers the components of an advertising campaign, from slogans to logos, and the many ways marketers seek to influence behaviour, from tapping into fears to using psychological pricing. It then brings these techniques and tools to life by taking readers through the creation of two fictional advertising plans. It''s a savvy look at the business of advertising that teaches children to pay better attention to ads and be more discerning about the messages they find.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781525301315
  • Indbinding:
  • Hardback
  • Sideantal:
  • 64
  • Udgivet:
  • 4. maj 2021
  • Størrelse:
  • 254x216x13 mm.
  • Vægt:
  • 460 g.
  • Ukendt - mangler pt..

Normalpris

  • BLACK WEEK

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Mad for Ads

For children growing up in an advertising-saturated world, here''s an eye-opening explanation of what advertising is, how it works and why that matters. The book covers the components of an advertising campaign, from slogans to logos, and the many ways marketers seek to influence behaviour, from tapping into fears to using psychological pricing. It then brings these techniques and tools to life by taking readers through the creation of two fictional advertising plans. It''s a savvy look at the business of advertising that teaches children to pay better attention to ads and be more discerning about the messages they find.

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