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Made to Stick - Dan Heath - Bog

- Why some ideas take hold and others come unstuck

af Dan Heath, Chip Heath
Made to Stick af Dan Heath
Bag om Made to Stick

Including case histories and anecdotes, this book shows, among other things, how one Australian scientist convinced the world he'd discovered the cause of stomach ulcers by drinking a glass filled with bacteria, and how a gifted sports reporter got people to watch a football match by showing them the outside of the stadium.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780099505693
  • Indbinding:
  • Paperback
  • Sideantal:
  • 336
  • Udgivet:
  • 7. Februar 2008
  • Størrelse:
  • 125x196x22 mm.
  • Vægt:
  • 238 g.
  • 4-8 hverdage.
  • 4. Oktober 2023
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Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

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Beskrivelse af Made to Stick

Including case histories and anecdotes, this book shows, among other things, how one Australian scientist convinced the world he'd discovered the cause of stomach ulcers by drinking a glass filled with bacteria, and how a gifted sports reporter got people to watch a football match by showing them the outside of the stadium.

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