Name: Management of Marketing
Price: 449.95 DKK
Availability: InStock
Author: Paul Reynolds
ISBN: 9780750661034

Management of Marketing af Paul Reynolds

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Covers the key topics of the marketing component of an MBA course and provides a balance of theory and application to ensure both aspects of the core concepts are covered. This book is accompanied by student and lecturer web sites providing additional material to enhance the points in the text and to ensure further learning.

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Sprog:
Engelsk

ISBN:
9780750661034

Forlag:
Taylor & Francis Ltd

Indbinding:
Paperback

Sideantal:
422

Udgivet:
2. juni 2005

Størrelse:
156x232x23 mm.

Vægt:
644 g.

Leveringstid: 2-4 uger.
Forventet levering: 17. december 2024

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Covers the key topics of the marketing component of an MBA course and provides a balance of theory and application to ensure both aspects of the core concepts are covered. This book is accompanied by student and lecturer web sites providing additional material to enhance the points in the text and to ensure further learning.

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