Name: Managing and Marketing Tourist Destinations
Price: 655.95 DKK
Availability: InStock
Author: Metin Kozak
ISBN: 9780415811484

Managing and Marketing Tourist Destinations af Metin Kozak

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Without adequate research and management, the potential impacts and benefits of tourism and travel services will not be maximised. This volume evaluates the theoretical approaches and applications to competitive advantage within tourist destinations and demonstrates the ways to further develop the concept of destination competitiveness.

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Sprog:
Engelsk

ISBN:
9780415811484

Forlag:
Taylor & Francis Ltd

Indbinding:
Paperback

Sideantal:
262

Udgivet:
5. september 2012

Størrelse:
231x152x15 mm.

Vægt:
392 g.

Leveringstid: 2-3 uger.
Forventet levering: 14. december 2024

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Without adequate research and management, the potential impacts and benefits of tourism and travel services will not be maximised. This volume evaluates the theoretical approaches and applications to competitive advantage within tourist destinations and demonstrates the ways to further develop the concept of destination competitiveness.

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