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Managing and Marketing Tourist Destinations - Metin Kozak - Bog

- Strategies to Gain a Competitive Edge

af Metin Kozak

indgår i Routledge Advances in Tourism serien

Managing and Marketing Tourist Destinations af Metin Kozak
Bag om Managing and Marketing Tourist Destinations

Without adequate research and management, the potential impacts and benefits of tourism and travel services will not be maximised. This volume evaluates the theoretical approaches and applications to competitive advantage within tourist destinations and demonstrates the ways to further develop the concept of destination competitiveness.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780415991711
  • Indbinding:
  • Hardback
  • Sideantal:
  • 242
  • Udgivet:
  • 21. Oktober 2010
  • Størrelse:
  • 161x239x21 mm.
  • Vægt:
  • 514 g.
  • 8-11 hverdage.
  • 2. Oktober 2024

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Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

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Without adequate research and management, the potential impacts and benefits of tourism and travel services will not be maximised. This volume evaluates the theoretical approaches and applications to competitive advantage within tourist destinations and demonstrates the ways to further develop the concept of destination competitiveness.

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