Name: Managing Marketing
Price: 628.95 DKK
Availability: InStock
Author: Roger Palmer
ISBN: 9780750668989

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Offers guidance in managing the marketing function as a practical entity, allowing the new marketer to grasp how the theory can be applied to the job. This book gives the reader an overview of how the key areas of marketing knowledge can be made operationally effective as well as of how to make marketing practical and measurable.

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Sprog:
Engelsk

ISBN:
9780750668989

Forlag:
Taylor & Francis Ltd

Indbinding:
Paperback

Sideantal:
392

Udgivet:
11. juli 2007

Størrelse:
245x189x21 mm.

Vægt:
778 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 9. december 2024

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Offers guidance in managing the marketing function as a practical entity, allowing the new marketer to grasp how the theory can be applied to the job. This book gives the reader an overview of how the key areas of marketing knowledge can be made operationally effective as well as of how to make marketing practical and measurable.

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