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Hardback
8-11 hverdage
2.327,95 kr.

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What does it take to craft and maintain successful radical NPD programs? This book explains why both manufacturing and customer firms usually reject new technologies and how competitors new to the industry become successful by focusing on unnoticed customers and offering higher performance with lower costs via the radically new technologies.

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Sprog:
Engelsk

ISBN:
9780762311590

Forlag:
Emerald Publishing Limited

Indbinding:
Hardback

Sideantal:
796

Udgivet:
22. februar 2005

Størrelse:
156x234x42 mm.

Vægt:
1282 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 2. december 2024

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What does it take to craft and maintain successful radical NPD programs? This book explains why both manufacturing and customer firms usually reject new technologies and how competitors new to the industry become successful by focusing on unnoticed customers and offering higher performance with lower costs via the radically new technologies.

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Business og læring > Ledelse & strategi

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