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Managing Product Innovation - Bog

indgår i Advances in Business Marketing and Purchasing serien

Managing Product Innovation
Bag om Managing Product Innovation

What does it take to craft and maintain successful radical NPD programs? This book explains why both manufacturing and customer firms usually reject new technologies and how competitors new to the industry become successful by focusing on unnoticed customers and offering higher performance with lower costs via the radically new technologies.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780762311590
  • Indbinding:
  • Hardback
  • Sideantal:
  • 796
  • Udgivet:
  • 22. Februar 2005
  • Størrelse:
  • 156x234x42 mm.
  • Vægt:
  • 1282 g.
  • 8-11 hverdage.
  • 15. Oktober 2024

Normalpris

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Managing Product Innovation

What does it take to craft and maintain successful radical NPD programs? This book explains why both manufacturing and customer firms usually reject new technologies and how competitors new to the industry become successful by focusing on unnoticed customers and offering higher performance with lower costs via the radically new technologies.

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