Mapping BRICS Media - Bog

Mapping BRICS Media is the first comprehensive and comparative study of the emerging media landscape in the world¿s most dynamic markets. This pioneering collection focuses on one of the key topics in contemporary international relations ¿ the emergence of BRICS (Brazil, Russia, India, China and South Africa). The volume brings together distinguished scholars from the BRICS nations to assess the effects of the exponential growth in media in some of the world¿s fastest growing major economies and examine how the emergence will impact on global media and communication. Transnational in scope and comparative in approach, the book focuses on significant and yet hitherto largely ignored developments in the globalization of media. By interrogating the relationship between the inter-BRICS media and media practices and perceptions, this volume provides an accessible and comprehensive guide to the complex debates about the impact of the `rise of the rest¿ on the media globe.