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Establishing a paradigm shift in the field of marketing, this thought-provoking scholarly work examines how customers, markets, and communities are groomed, socially conditioned, subliminally marketed to, and influenced by the use of AI technologies.

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Sprog:
Engelsk

ISBN:
9781835490020

Forlag:
Emerald Publishing Limited

Indbinding:
Hardback

Sideantal:
328

Udgivet:
11. november 2024

Størrelse:
159x237x24 mm.

Vægt:
610 g.

Leveringstid: Ukendt - mangler pt..

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Establishing a paradigm shift in the field of marketing, this thought-provoking scholarly work examines how customers, markets, and communities are groomed, socially conditioned, subliminally marketed to, and influenced by the use of AI technologies.

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