Name: Market Intelligence
Price: 372.95 DKK
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Author: Martin Callingham
ISBN: 9780749442019

Market Intelligence af Martin Callingham

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In Market Intelligence Callingham (visiting professor, Birkbeck College, U. of London, UK) addresses the concerns that client organizations should address in commissioning and utilizing market research. In 11 chapters, he looks at such topics as the impact of market research on decision-making and the organization of the market.

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Sprog:
Engelsk

ISBN:
9780749442019

Forlag:
Kogan Page Ltd

Indbinding:
Paperback

Sideantal:
232

Udgivet:
26. marts 2004

Størrelse:
234x154x16 mm.

Vægt:
370 g.

Leveringstid: Ukendt - mangler pt..

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In Market Intelligence Callingham (visiting professor, Birkbeck College, U. of London, UK) addresses the concerns that client organizations should address in commissioning and utilizing market research. In 11 chapters, he looks at such topics as the impact of market research on decision-making and the organization of the market.

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