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Market Matters - Christina Garsten - Bog

- Exploring Cultural Processes in the Global Marketplace

Bag om Market Matters

Globalization of trade and organizational change increase the impact of markets in peoples' lives. This book is about how financial analysts, marketing people, corporate leaders and other actors in Western market economies perceive, model, and use markets.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781403917577
  • Indbinding:
  • Hardback
  • Sideantal:
  • 243
  • Udgivet:
  • 6. november 2004
  • Udgave:
  • 2004
  • Størrelse:
  • 140x216x17 mm.
  • Vægt:
  • 470 g.
  • 8-11 hverdage.
  • 16. januar 2025
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Beskrivelse af Market Matters

Globalization of trade and organizational change increase the impact of markets in peoples' lives. This book is about how financial analysts, marketing people, corporate leaders and other actors in Western market economies perceive, model, and use markets.

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