Name: Marketing 3.0
Price: 205.95 DKK
Availability: InStock
Author: Philip (Kellogg School of Management Kotler
ISBN: 9780470598825

Marketing 3.0 af Philip (Kellogg School of Management Kotler

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205,95 kr.

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Understand the next level of marketing The new model for marketing-Marketing 3. 0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism.

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Sprog:
Engelsk

ISBN:
9780470598825

Forlag:
John Wiley & Sons Inc

Indbinding:
Hardback

Sideantal:
208

Udgivet:
25. maj 2010

Størrelse:
160x238x20 mm.

Vægt:
424 g.

Leveringstid: 4-7 hverdage.
Forventet levering: 27. november 2024

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Understand the next level of marketing The new model for marketing-Marketing 3. 0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism.

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Business og læring > Marketing

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