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Hardback
4-7 hverdage
1.514,95 kr.

Bag om Marketing Analytics

A comprehensive overview of marketing analytics, incorporating machine learning methods of data analysis that automate analytical model building. It covers segmentation and targeting, statistics, marketing metrics, buying behavior, neuromarketing techniques, new product development, web and social media analytics, etc.

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Sprog:
Engelsk

ISBN:
9781774910887

Forlag:
Apple Academic Press Inc.

Indbinding:
Hardback

Sideantal:
350

Udgivet:
2. februar 2023

Størrelse:
236x156x25 mm.

Vægt:
692 g.

Leveringstid: 4-7 hverdage.
Forventet levering: 12. december 2024

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Forlænget returret til d. 31. januar 2025

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A comprehensive overview of marketing analytics, incorporating machine learning methods of data analysis that automate analytical model building. It covers segmentation and targeting, statistics, marketing metrics, buying behavior, neuromarketing techniques, new product development, web and social media analytics, etc.

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