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Marketing and Designing the Tourist Experience - Isabelle (Senior lecturer Frochot - Bog

af Isabelle (Senior lecturer Frochot
Marketing and Designing the Tourist Experience af Isabelle (Senior lecturer Frochot
Bag om Marketing and Designing the Tourist Experience

The topic of 'experience' is becoming central to full understanding of consumer behaviour. The book covers the key sectors where it is critical - from resort management and tourist information to destination marketing. International in scope it backs up the theory throughout with relevant case materials, questions and exercises.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781908999467
  • Indbinding:
  • Paperback
  • Sideantal:
  • 226
  • Udgivet:
  • 31. marts 2013
  • Størrelse:
  • 191x245x13 mm.
  • Vægt:
  • 454 g.
  • Ukendt - mangler pt..

Normalpris

  • BLACK NOVEMBER

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

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Beskrivelse af Marketing and Designing the Tourist Experience

The topic of 'experience' is becoming central to full understanding of consumer behaviour. The book covers the key sectors where it is critical - from resort management and tourist information to destination marketing. International in scope it backs up the theory throughout with relevant case materials, questions and exercises.

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