Name: Marketing and Innovations Management
Price: 472.95 DKK
Availability: InStock
Author: Elie Ofek
ISBN: 9781601983527

Marketing and Innovations Management af Elie Ofek

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Paperback
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472,95 kr.

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Discusses why marketing has been perceived as being less relevant for innovation strategy and explains how this can be remedied. The book reviews the role marketing plays at the early phases of innovation management when decisions are being made on new products and services.

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Sprog:
Engelsk

ISBN:
9781601983527

Forlag:
now publishers Inc

Indbinding:
Paperback

Sideantal:
64

Udgivet:
15. Maj 2010

Størrelse:
156x234x3 mm.

Vægt:
105 g.

Leveringstid: 2-3 uger.
Forventet levering: 19. Oktober 2024

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472,95 kr. + Fragt
~~472,95 kr.~~

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436,95 kr.

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Discusses why marketing has been perceived as being less relevant for innovation strategy and explains how this can be remedied. The book reviews the role marketing plays at the early phases of innovation management when decisions are being made on new products and services.

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Business og læring > Marketing

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