Marketing Combat Digital Technology ready for Deployment - James Seligman - Bog

"The use of technology to beat the competition in a Marketing Combat"
New age marketing weapons, theory, and practice
This book provides an exciting view of the weaknesses of the traditional marketing system. In this book, the author exposes new ways how to win the war against your competition. The competition is the 'focus' because their marketing strategies make them robust and win over customers with innovation in technology, larger budgets. It is claimed that size and might can be overcome through unconventional war strategies and that size and conventional power does not always win.
Considering this theory, the author discusses the principles of modern marketing. Multi-directional, Synchronization, Tight objectives, Unlimited metrics, Symmetry, Minimalism, Multilevel delivery, and Control of the plan. This points to a new form of marketing warfare which is identified as '7th Generation Marketing', or 'Symmetry Marketing', which presents' non- size and unconventional power marketing warfare, where new weapons of technology, devices, subversive tactics replace traditional marketing approaches of the seven P's (Product, Price, Place, Promotion, People, Process and Physical evidence.)
The web, Mobile devices and Covid 19 clearly show that a change has occurred and justifies new marketing approaches.